1. Introduction
The reason that we chose this case was one of our team member had a scrap book on case analysis. We took a look and looked for the material which was related to our lecture. The subject was interesting through the time we spent on team project. Web is the most popular services in Internet, so many company will ask question about “How to acquire customers on the Web”. This ar
TIME WARNER
US Entertainment–news film distribution leader
Starting out as Time Inc.
In 1978, renamed Time Warner Cable
In 1990, Warner Communication
-In 1996, Turner Broadcasting System,
Turner Classic Movies (TCM),
TNT, etc.
-In 2000, Time Warner/AOL merger
$43.5 Billion in annual Revenue for 2005
founded by William von Meister
Motivation for alliances
⦁ Accessing complementary resources
and capabilities.
⦁ Leveraging existing resources and
capability
⦁ Enhancing the speed of resourcing
to market opportunities,
technological changes,
and global conditions.
How strategic alliances create value
⦁ Improving Current Operations
- Exploiting economies of scale
Ordinary Drink ->Required Elegant Accessory in our everyday life !
# Successful Strategies
Brand image
-High quality, premium, sophisticated
Extension of product line
-Seasonal products, confectionary, bakery, coffee beans
Business Concept
-Center for socializing and intellectual discussion
Partnership
-Pepsi cola : to produce bottled Frapuccino
-Alliance with Canadian bookstore, Chap
of like minded partners.
RTAs may therefore have a positive demonstration effect on multilateral trade negotiations.
1952 ECSC (European Coal and Steel Community)
↓
1957 EEC (European Economic Community)
↓
1967 EC (European Community)
↓
1993 EU (European Union)
The economic integration
The military alliance
The political integration
As a treat of Maastrich
Swatch?
CEO of Swatch, Nicolas Hayek
2 Seated car
Fuel efficient (Hybrid Electronic automobile)
Unique panels
In 1994, Swatch and Mercedes Benz allied together with introducing a new chain
Mercedes City Car
Modular system
Insisted Suppliers
Installed own modules
Used own employees
MCC could share the development cost with suppliers
Secured contacts with suppliers
People poured and drank coffee with a kettle.
Various brands of coffee shops appeared.
Must provide a special coffee.
A chance to experience a variety of taste and flavor in public tastings.
Principle to be consumed within 7 days.
However, it was obviously difficult for eBay to provide everything, so they tried to achieve the goal by establishing a strategic alliance with other companies and merging the other companies. Strategic alliance and M&A are the one of the most important strategies for eBay to expand their market share and make consistent profits even though some of them was failed, such as Billpoint and Skype.
of powerful competitors
A reliable safety device
The lost reputation through impractical M&A
People think auction process is complicated
Negative image of auction
Sellers strain at increase of fees
Rapid growth of e-commerce’s trade volume
Possibility of entering into other kinds of auction
industries through expanding its brand
Synergy effect through alliance
management lacks cultural diversity and heavily centered around Korea
2.HanKook’s value chain remains concentrated and does not take advantage of locational advantages
3.HanKook’s rigid organizational structure does not allow it to effectively manage global distribution networks
Create a global unit for building strategic alliances with foreign manufacturers